R.E.A.L. mArketIng method
Effective human marketing in the Age of AI
Getting R.E.A.L.
What does "human marketing" look like in the Age of AI? That's a question many of us are wrestling with as we embark on the Intelligence Revolution and consider its impacts on jobs, our lives, and the planet. After much research and reflecting on the insights I've gained over the last 30 years, the R.E.A.L. mArketIng method is my answer based on four principles.
What does "human marketing" look like in the Age of AI? That's a question many of us are wrestling with as we embark on the Intelligence Revolution and consider its impacts on jobs, our lives, and the planet. After much research and reflecting on the insights I've gained over the last 30 years, the R.E.A.L. mArketIng method is my answer based on four principles.
The R.E.A.L. Deal
About John
Marketing Geek, Writer and Cat Servant
What was your first job and what did it teach you? John’s first marketing gig was as a copywriter and hack web developer since the president of the company didn’t even have a computer on his desk (it was the 90s). These early days taught him that Research and Efficiency are vital for survival.
He has since navigated industries ranging from telecommunications, hospitality, and fitness to most recently serving as SVP Marketing for a Top 50 U.S. homebuilder. John’s experience spans the full spectrum of business, from lean startups to the Fortune 500. Working with companies of all sizes, his passion is helping teams ensure their campaigns are Authentic to the brand promise and Lucrative for the bottom line.
John lives in Florida with his wife, three dogs, and cat, Fred. When he isn’t writing, traveling, or geeking out on marketing, he’s likely doing Fred’s bidding.